Wednesday, January 23, 2008

MEDIA TRAINING FOR DIVERSITY

PEARSON MEDIA INTERNSHIPS FOR DIVERSE STUDENTS

Pearson, one of the leading giants in media in Britain have created a unique programme of internships for students interested in getting into the industry from differenty cultural backgrounds. Media is widely regarded as a difficult industry to break into, and where training is generally poor and work is competitive. This opportunity is a good break for passionate University students who want to get a head start and also receive quality practical training. Details of the scheme and benefits are in the link above.

In my book 'Celebrating Diversity' , I have written a whole chapter about the media and the diversity issues that affect the industry. To have sensitive writing and reporting, it helps if media staff are diverse. I applaud this initiative by Pearson.

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